This engagement was a full visual and technical refresh of a client’s digital presence, informed by AI-assisted design tooling.
The Challenge
Years of ad-hoc page building had left the client’s site visually inconsistent — mismatched color usage, uneven typography, and imagery that no longer reflected their current identity.
The Approach
We audited existing pages, consolidated the color palette and type scale into a single reference system, and used AI-assisted tools to accelerate template rebuilds and content review. Photography direction was refreshed to reflect the client’s current team and work.
The Result
A cohesive, contemporary visual system now guides new page builds, cutting design decision time and giving every page a consistent, recognizable feel.