This project focused on turning a client’s high-level brand guidelines into practical, reusable visual components for everyday page building.
The Challenge
Brand guidelines existed but weren’t easily translated into the tools content editors used day to day, leading to inconsistent execution across pages.
The Approach
We designed a library of layout patterns, color and spacing tokens, and typography pairings that map directly onto the brand guidelines, then documented usage examples for common page types.
The Result
Editors can now assemble on-brand pages faster, with far less back-and-forth on visual review.