This project promotes is the launch a brand identity for a new Peninsula based vendor of food and beverage items. The. Refresh U rolls out with a unique name for it’s target audience.
The Challenge
The new offering needed to stand out to its audience without appearing disconnected from the company as a whole.
The Approach
We built a companion visual identity — a secondary color palette, complementary typography, and a simplified mark — designed to sit comfortably alongside the primary brand.
The Result
A distinct, recognizable identity for the product that still reads clearly as part of the parent company’s family of brands.